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Why Is Dyson So Expensive? (Top 8 Reasons)

By Brittany Olizarowicz March 9, 2021

Mini motorhead of Dyson Cyclone V10 Fluffy vacuum cleaner

 

Dyson vacuums are considered to be the best available.

The issue with Dyson is that they are also some of the most expensive vacuums on the market.

If you are wondering why this is and what you can do about it, we have the answers for you.

When you learn more about Dyson and what they do to develop a vacuum, it may help you to understand the prices that you pay.

 

Why is Dyson So Expensive? (Top 8 Reasons)

 

1. Testing

Lady’s hand holding the Soft roller cleaner head of the brand new Dyson Cyclone V10 Fluffy vacuum

 

All manufactured products go through a certain amount of product testing.

The testing helps to make sure that, when the product is released to the consumer, it will still work and still be effective.

Without the proper testing, many products will fail when they make it to the market.

The testing that they do will vary from one manufacturer to another.

At Dyson, the testing that is done on the vacuums is almost extreme.

Dyson will think of any possible thing that can happen to your vacuum, and they will work to protect against it.

They will suck up all sorts of items that would destroy the motor of another vacuum.

Analyzing how a Dyson vacuum responds helps them to make changes to their manufacturing process.

In addition, Dyson will smash the vacuums into walls, drop them, see how much weight they can bear if something were to fall on them.

If you can imagine even the most unlikely scenarios, Dyson has very likely tested their product for it.

One thing that sets this company apart is that, if a vacuum does not pass all of these tests, it is sent back for design alterations and tweaks.

The vacuums that make it to the shelves of the stores have gone through some of the most vigorous vacuum testing in the industry.

 

2. Research and Development

Research and Development

 

Companies that offer expensive products are most likely investing in their brand.

Dyson spends millions on research and development, and it certainly increases the price that an end user will pay for the vacuum.

The research and development of the Dyson vacuums also help to make sure that the vacuums are effective and work as they are advertised.

Research and Development may seem as though it is an unfair thing to make consumers fund, but it means you get a better vacuum in the end.

The Dyson team is serious about how they spend their money.

They are very focused on creating the best products on the market, and they aren’t going to stop anytime soon.

The entire mindset of the company is to focus on both quality and precision in their manufacturing.

Certainly, these are all positives, but they tend to cost the consumer more.

 

3. Filters

dyson V10 vacuum cleaner with dust inside

 

Dyson vacuums have some of the best filters on the market.

Essentially, through all of the research, development, and testing that Dyson did, they found a major flaw in the modern filters used in vacuums.

Although the filters were keeping the air clean directly around the vacuum cleaner, the rest of the air in the room was not clean.

This means that, while you were vacuuming, you were less likely to be exposed to the dust and pollen in the room, but your home was still getting filled with these contaminants.

Dyson went on to make their filters more effective at picking up as much of the impure air as they could.

The result is that the Dyson vacuums have some of the best filtration systems on the market.

The HEPA filter quality in a Dyson vacuum is typically far superior to the competition.

For those with allergies or simply people who care about the air they are breathing, the Dyson is an obvious choice.

Many pet owners find that the Dyson is the only vacuum that properly cleans the room and the air when looking after a pet.

Of course, these filters don’t come at a low price.

When you consider the overall cost of a Dyson, you have to remember that you are also paying for a high-end filter.

 

4. Payroll Costs

woman hand press on calculator for computing

 

In order for Dyson to create these high-end vacuums, the payroll costs are going to be quite high.

Manufacturers, engineers, and designers are not cheap to pay for, nor should they be.

Dyson knows that, without these educated and diverse professionals, their product would not be nearly as effective.

To create the top products on the market, it is important to hire top-quality people.

In the end, the results are better for the consumer and for the company, but along the way, the costs can get quite high.

When you look at the salaries of Dyson’s employees, you will notice that they are paid a bit more than the competition.

Most of the employees at the Dyson facility admit that the job is a very good one.

In order to help get employees more invested in the process, Dyson wants them to be happy with their careers and their success in life.

This is a great system and one that many companies strive for, but the issue is that the products end up being more expensive.

Dyson has to cover their costs, and therefore, the vacuums cost quite a bit more money.

 

5. Premium Products

Showroom Brand Store Dyson

 

Another reason that Dyson vacuums are so expensive is that they have the reputation of being premium products.

As soon as something is considered to be higher in quality or the best in the market, the pricing almost immediately starts to rise.

This is understandable and something that Dyson doesn’t mind.

They don’t want to be known as the cheap vacuum manufacturer.

They are not working to put out the most affordable vacuum on the market.

Instead, Dyson wants to make sure that their vacuums are durable, high in quality, and long-lasting.

Companies all have different goals, and with Dyson, the goal is going to be very clear.

They want the best vacuum on the market, and sometimes that means that people will need to pay a higher price for it.

Dyson is fully confident in the functionality and longevity that their consumers will get.

As we have mentioned, most of what you pay for with Dyson is going to be truly tangible reasons for the price being increased.

However, when it comes to this premium image, there will be a bit of a markup involved in the total cost that you pay.

 

6. Longevity

Side of the Mini motorhead of Dyson Cyclone V10 Fluffy vacuum cleaner

 

Dyson products are built to last for a very long time.

Most people purchase a vacuum and assume that they will get a few years out of it before it needs to be replaced.

When you have young children or pets, or both, the vacuum will get used quite often.

For a vacuum to make it long term, it will need to be of very high quality.

People don’t necessarily use their vacuum with care.

Most of the time, vacuuming is a process that happens quickly, and people want to get it over with so they can move on to getting their other chores completed.

With the Dyson, you won’t have to worry about carefully handling your vacuum, and it will still work for a very long time.

Many people are getting ten or fifteen years or more out of the vacuum that they purchase.

Although the upfront costs are high, the fact that you can use this vacuum for so many years helps to increase the value that you get.

For instance, if a $700 vacuum lasts you 15 years, it is better than a $150 vacuum that lasts for only one year.

Dyson vacuums should be looked at over the course of their useable life and not just the initial upfront cost.

If you only consider the upfront cost, you might not be able to justify the expense.

 

7. Support

hand touching the brand new Dyson Cyclone V10

 

As we mentioned, the Dyson vacuums have some highly effective features and unique processes.

These are all fun and games until something goes wrong.

When you spend these high dollar amounts on a vacuum and then have an issue with the product, it can be a bit stressful.

Luckily, this is another area where Dyson truly excels.

In addition to the ability to produce excellent products, they stand behind them.

If you end up having performance issues with your Dyson vacuum, the support and customer service are very strong.

This is not a company that is going to leave you high and dry if your vacuum stops working.

Simply contact their customer service and support, and you can expect a solution for your issue.

 

8. Solutions for Life

A picture of woman stands in studio apartment and cleaning the floor

 

Dyson does not make just one vacuum.

Instead, they make an entire line of vacuums, and they help each consumer determine the one that best fits their needs.

The reason that people purchase a vacuum is that they are looking for a solution.

Aside from having the ability to clean your living room carpet, a Dyson vacuum needs to specifically fit your needs based on your family and home situation.

Do you have wood floors or carpets?

How thick are the carpets?

Do you have pets or children?

Do you have a large home or a small space that needs to be cleaned?

Regardless of the solution you need, Dyson is going to have an answer for you.

This is part of what makes the Dyson brand so great, but it’s also why it is so expensive.

If you want to pay less money for a vacuum, you may find that it only satisfies part of your needs.

For truly a complete solution, the Dyson lineup is the one to look for.

 

How to Save Money on a Dyson Vacuum

Flagship Dyson V7 Allergy HEPA Cordless Stick Vacuum Cleaner: Lightweight, Powerful Suction, Handheld Ergonomic, Bagless, Height Adjustable, Rechargeable Battery, w/One Hubxcel Microfiber Cloth

 

Dyson vacuums rarely go on sale.

As we mentioned, there are so many reasons for their premium quality that it’s hard to simply slap a sale sticker on the vacuum.

If you want to save some money on a Dyson, it is going to be best to look for a smaller model.

Of course, your home will need to be capable of working with the smaller model, but it is probably going to save you the most money.

Look for sales at certain times of the year when all products go on sale, Black Friday, Presidents’ Day, etc.

On the Dyson website, they have a section called “Deals” where they let consumers know about any specials that they might be having.

This is a good place to keep checking if you are in the market for a new Dyson vacuum.

 

Conclusion

Hopefully, the pricing on the Dyson vacuums now makes a bit more sense to you.

Although it is going to be hard to spend this type of money on a vacuum, it is also going to be a smart long-term decision.

If you spend a lot of your time cleaning and you want something that will make your life easier and more efficient, Dyson’s products are the way to go.

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Filed Under: Shopping

About Brittany Olizarowicz

Britt Olizarowicz is a freelance writer, author and mother of two young children. With a history as a golf professional, real estate agent and business owner, Britt has a wide range of experience and knowledge in a variety of topics. Britt thoroughly enjoys educating and sharing information with readers.

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