Why Are Sony TVs So Expensive (Top 10 Reasons)

 

When shopping for a new TV, you may notice that pricing has gone up a bit across the board.

TVs are not quite as inexpensive as they once were, but the pricing remains relatively fair.

However, when you start comparing the brands of the TVs you may notice that the Sony brand stands out as one of the most expensive on the market.

Sony has been this way for quite some time, and it leaves many consumers wondering what it is that makes Sony TVs so expensive.

Even though Sony is known for putting out a high-quality product, many wonder if paying this extra money is truly worth it.

Let’s take a look at the top ten reasons why Sony TVs are so expensive.

After reading through this list, you will likely see the factors that you are paying for when you purchase a Sony TV.

 

Why Are Sony TVs So Expensive (Top 10 Reasons)

 

1. Branding

 

When people see the Sony brand of televisions, they associate the name with quality.

For a brand to be associated with quality, it needs to put in quite a bit of time and effort.

This concept is not something that people will automatically assume about a brand.

In fact, when a new brand comes to the market, most assume that the quality is not there and that there is something wrong with the product.

Over time, people start to realize that the products are good, but this is only after spending quite a bit of time with the company branding.

Branding can include everything from the logo to the slogan.

You may have noticed that Sony tries to keep things simple and classic.

Their advertising, packaging, and even their written content all lead back to the fact that this is a high-quality brand.

Branding is not a cheap process.

As a company works on establishing its name and then maintaining its name, it will invest quite a bit of money.

This is exactly what has happened with Sony through the years.

This is a company that has done a tremendous job in the initial branding process and then maintained it strongly through the years.

Maintaining this image and a high-quality reputation comes at a cost.

This cost will be put back into the product, as this is how the company makes money.

Branding essentially means that a company works to gain the trust and money of a customer, and a customer will be the one that pays for it.

Not much can be done about this process when trying to buy a television, but it is still helpful to understand why Sony TVs stand out as some of the more expensive.

 

2. Picture Quality

 

Another reason that Sony TVs are so expensive is that their picture quality is better than most.

When you are standing in the store trying to pick out a television, you have probably noticed that the television’s picture quality is quite good.

This is again from the idea that Sony only wants to be associated with quality.

The higher quality picture quality fits right along the lines of the Sony brand and everything they want from their company.

There are plenty of consumers that will not be able to tell the difference between a Sony television quality and a Toshiba or Samsung.

However, others will instantly be able to tell if something is a Sony television.

Try to consider how much picture quality means to you.

Do you plan on spending quite a bit of time watching this television, or is this something that you know will hardly be used?

You never want to purchase a television with poor picture quality.

However, there are times when a used Sony or a used version of another brand’s television could be a better fit for your budget and needs.

 

3. Image Processing

 

The average consumer has no idea how a television works.

Most of us take for granted turning the television on and seeing the image appear on the screen.

If this is you, you can rest assured that you are not alone.

When people watch TV, they don’t want to think about what is going on with the digital controls in the back of the television screen.

When an image is displayed on the screen of a Sony television, it has to go through image processing.

Essentially, the image comes in, goes through the Sony system, and then it will appear on the screen of the unit.

The image processing from Sony is unique, and it is state of the art.

Not all television manufacturers will process the images on their television the same way.

Some will have their own unique process that helps provide what they think is the fastest and clearest way to display the image.

The image processing from Sony was developed many years ago, and the process is different from other companies on the market.

This essentially means that in addition to the branding of ensuring a Sony TV appears to be high in quality, there is some technology behind it as well.

Having the technology behind the brand means that you are paying for better performance.

Essentially, you can expect that the image processing from Sony will provide you with a better, more stable, and impressive overall picture on the screen.

This is something that is always developing and changing, and the researchers at Sony are looking for ways to improve their image processing.

Although the same basic process has been in place for many years, it is constantly tested and tweaked to give the end user that much more control over their television watching experience.

 

4. Good For Video Games

 

Some televisions are good for watching movies, others are best for TV shows or even presentations, and others thrive when it comes to video games.

Sony is one of those brands that can offer video game users exactly what they need to enjoy their gaming experience.

In order for a television to be a good choice for a video game, it needs to be fast and have very clear imaging.

Video games move faster than a regular television show, and they require that a television can keep up and process the images accordingly.

Video games are an important thing for many people, and because of that, they are willing to pay quite a bit of money for the best technology.

Video game users seem to not be concerned about the pricing of products and instead want to ensure that their gaming experience is always top of the line.

This is important to understand when you look at the pricing of a Sony TV and wonder why it is so high.

Essentially, if it is a good television for gaming, Sony can focus more on the quality of the product and a little less on making it a cheap overall choice.

The users do not necessarily care as much about price as they do about the quality.

When you look at the overall branding of the Sony products and everything we have discussed so far, you can see how this makes sense.

Video games are very popular among all age groups.

It is no longer just kids that play video games.

Many adults are very into the gaming world, and these adults have lots of discretionary income.

When you combine these factors, Sony has the green light to focus on quality regardless of the cost.

Some of the computer screens and televisions that gamers buy can get incredibly expensive.

As expensive as the Sony brand product can be, it is still going to be a bit cheaper than other options on the market.

The Sony TV has still not reached the level of premium television that people need to spend days or weeks justifying the purchase.

Instead, the Sony brand is expensive, yet the costs are justifiable.

This is what puts them in an excellent position for those who play a lot of video games.

 

5. Can Add Apps

 

Almost any Sony TV that you purchase right now will have the capability for you to add apps and other extensions to the television.

This process of adding apps is not a difficult one, and you will quickly see how easy the Sony brand TV is to work with.

Overall, adding apps to a television allows you to access your favorite streaming services in addition to the basic idea of watching cable television.

If you have movie or streaming services that you already pay for, you will be able to add their apps to your Sony smart TV.

Most consumers assume that they will have no issues with compatibility between their apps and the new television they purchase.

However, this is not always the case.

Not all televisions allow you to add apps, and not all apps are compatible with all televisions.

This leaves many having to find an external device to use with their TV to get everything to work together.

Of course, the addition of these external devices will increase the out-of-pocket expense of your new television purchase.

It’s one thing to spend a few thousand dollars on a television and a completely different thing to have it not be compatible with anything you need to use it for.

Sony has put together a great combination of usability and features to make their televisions the perfect choice for the average television customer.

This has ultimately led to a higher overall cost for the Sony product.

 

6. Marketing

 

The Sony brand has to do quite a bit of marketing.

If you went shopping for a TV thirty or forty years ago, chances are you saw a few television in a store and were left with the difficult decision of choosing which one is for you.

Today, this decision has become much more complicated.

People need to figure out what they are looking for in a TV before they even go into the store to purchase it.

There are so many choices that you will be instantly overwhelmed unless you have a clear vision of what you need in a television.

Essentially, you have to consider whether or not the TV you are purchasing will be the right fit for your needs and then narrow down which brands and models will work.

To get your initial ideas as to which television could be the best choice for you, a lot of what you will rely on is the marketing that you have been exposed to.

Brands will spend tremendous amounts of money on marketing costs to ensure that they can provide the products that consumers are looking for.

The brands want to be in front of you at all times and let you know what they have to offer.

This helps when it is time to purchase a TV, and you associate their brand with the highest quality.

Sony spends a lot of money on its marketing and advertising costs.

The people who handle the marketing are highly paid executives who come up with plans that will reach the end user and convince them that Sony is the best on the market.

The problem for the end user is that the overall costs of the product go up when marketing costs go up.

There is not much that consumers can do about this as it is just an unfortunate reality in the world of business and branding, but it does make Sony TVs more expensive.

 

7. History In The Business

 

The first Sony TV went on sale for users in May of 1960.

This is quite a bit of time that the Sony brand has been on the market, and because of that, they have helped to increase their users’ trust in the product.

The history that Sony has in the business is impressive, and it is only getting stronger each year.

When consumers look at a new product for sale, they are often going to question whether or not that product has the proper quality they need.

With a Sony television, the company’s history in the business increases the overall costs that they can sell televisions for.

Customers will be happy to have a brand that can stand behind its product, and they are willing to pay the costs associated with this.

Another thing that helps companies with a long history sell more products is that they have great customer service and warranty departments in place.

These areas of the company will help to ensure that even if there is a problem with the Sony TV, it is going to be properly handled by the parent company.

Some of these cheap televisions on the market are not going to have this same level of support and backing, and the consumers know it.

The history that Sony has in the business increases the overall cost that consumers pay.

 

8. Longevity

 

Sony TVs are known to last a very long time.

Consumers have had luck with their televisions lasting for twenty years or more.

For many electronic products that are on the market today, this is almost unheard of.

The products come in at a low price, they last for a few years, and then they disappear and leave the market.

Purchasing something that will last for a long time helps justify the initial costs.

The longevity of a Sony television is an essential factor to consider when you make your purchase.

If you spend $1,000, but the TV lasts for 15 years, it is a better deal than a $500 TV that lasts for four years.

Keep this in mind when you are shopping and pricing out televisions.

 

9. Thin Models Available

 

There are thin models available from Sony that are unique and offer consumers something that other brands do not offer.

The thin Sony TVs are extremely lightweight, and they are easy to hang on the wall.

In addition, the great thing about these thin televisions is that they have a modern look to them.

If your home has lots of clean lines and modern finishes, this is the kind of television that you are going to want to have.

As you can imagine, to make a television this thin, there is quite a bit of technology and development that goes into the product.

This comes at a cost, and many employees have to work on getting these thin models to market.

In addition, some of the costs associated with the thin models and their packaging and shipping will also raise the overall costs from Sony.

If you want something that is as high tech and top of the line as the Sony TV, you will have to understand the impact on the pricing that you pay.

 

10. Competition

 

Last but certainly not least is the competition in the market.

You may think that more competition actually lowers the pricing of the Sony televisions, but this is not always the case.

Sony wants to stand out as a premium quality brand that is worth buying over other brands on the market.

To do this, they have set their pricing at a bar that lets people realize that they are getting a quality product.

Each of the Sony products will come with a warranty and have that very high-quality feel and finish to it.

The Sony brand works specifically to stay on top of the competition and show that they are better than others.

In the end, this leads to higher pricing for the end user.

With more competition comes more marketing and higher pricing.

With the Sony brand having some of the most expensive products on the market, you can understand that they have tried to position themselves in the market for this.

As other companies try to inch their way towards Sony, Sony will continue to push back and show that it is going to be able to stay on top.

The Sony brand is without a doubt a strong and professional brand with very difficult competition.

The fact that Sony has to fend off its competitors means you will pay more for the product that you are purchasing.

There won’t be much that the end user can do about this, aside from benefiting from the high-quality products that Sony puts on the market.

 

Conclusion

Hopefully, you can now see why the Sony TVs are so expensive.

Many of the reasons behind these higher priced televisions are very easy to see and understand.

The great thing about Sony TVs is that you are not unjustified in paying high prices.

The pricing you pay will come back to you in a product that is very high functioning and will last for years to come.

Sony has been this way for many years, and its product offerings and marketing continue to lead the way in the consumer electronics industry.

Sure, the initial pricing may seem a little high, but when you look at everything as a complete package, the value is there.